Behind the Steam: Follow the PortaSauna Journey on LinkedIn

When most people think of starting a business, they picture laptops, coffee shops, and spreadsheets.

For us, it looked more like muddy boots, wood smoke, and late nights packing tents by headtorch.

Welcome to PortaSauna—the UK’s portable sauna startup that’s breaking the mould and proving that wellness can be wild, mobile, and truly grassroots.

From Southsea Beach to alpine retreats, we’ve spent the past 18 months building not just a product, but a movement—one that blends sauna culture, cold water therapy, and the spirit of outdoor adventure. But we’re not just here to sell saunas. We're building a business with purpose—and we’re documenting every step of the journey.

👉 Follow us on LinkedIn to see the startup story unfold:
https://www.linkedin.com/company/portasauna/

---

Why Share Our Story?

Because startup life is rarely polished. It’s raw, fast-paced, and full of surprises—especially when you’re trying to build a product that’s physical, fire-powered, and made to withstand the unpredictable British weather.

We’re not a tech startup in a WeWork—we’re a boots-on-the-ground, build-it-yourself kind of business. And we think other entrepreneurs, wellness professionals, and outdoor brands might find something useful (or at least entertaining) in seeing how it’s all unfolding.

---

What You’ll See on Our LinkedIn Page

💬 Business Wins (and Near Misses)
From landing our first major retailer to navigating the wild west of EU logistics and trade regulations, we’re sharing the highs and the hard lessons.

🌍 Growing a Wellness Brand from Scratch
We’ll show how we’re taking sauna culture mainstream—building an authentic wellness offering with real community at its core. That means festivals, CrossFit events, recovery clubs, wild swims, and more.

📦 Product Design and Manufacturing
Ever wondered what it’s like to build a physical product from the ground up? You’ll see us prototyping, testing fabrics, battling with freight providers, and obsessing over small details that make a big difference.

💡 Startup Thinking in the Outdoor Sector
We’re navigating insurance, scalability, product-market fit, and pricing strategy—not from a textbook, but from the ground. Our audience includes outdoor adventurers, sauna purists, and families who just want wellness in their back garden.

👥 Meet the People Behind PortaSauna
Get to know our small but mighty team—creative minds, recovered addicts, parents, adventurers, builders. This is a human story as much as a business one.

---

Building a Business With Soul

PortaSauna was born from lived experience, with community at its heart. As a startup, we’ve stayed lean, local, and driven by purpose—testing, learning, and growing as we go. We’ve now sold hundreds of saunas across the UK, partnered with professional athletes, built an ambassador programme, and launched our expansion into Europe.

But we’re still at the beginning.

If you’re interested in startup culture, wellness innovation, or building a meaningful brand in the outdoor and adventure space—we’d love to have you along for the ride.

👉 Follow our journey on LinkedIn:
https://www.linkedin.com/company/portasauna/