From Southsea to Scandinavia - PortaSauna Goes International

We’ve got big news, we are so excited to share..

After 18 months of grafting, building, dreaming, and sauna-ing in all sorts of wild places, we’re officially expanding beyond the UK. That’s right, PortaSauna is now live in Europe.

Introducing... PortaSauna EU. And we’re not just dipping a toe in the water. We’re going straight into the deep end.

The Trip That Changed Everything

Our latest trip to Denmark marked a real turning point for PortaSauna. What started as a mad idea to make traditional sauna more accessible has grown into a movement and now, it’s going continental.

From misty lake mornings to moonlit sauna sessions, the landscapes of Denmark gave us more than just good vibes. They gave us clarity. And more importantly, they gave us a new partner we’re incredibly proud to be working with.

Welldana, one of Denmark’s leading wellness distributors, has come on board as our official EU partner. They live and breathe sauna culture, just like we do. With their help, we’re bringing PortaSauna into even more gardens, spas, studios, and retreats across Europe.

Say Hello to Nina – Our EU Co-Owner

No European expansion would be complete without someone who truly embodies what sauna culture is all about. That’s why we’re thrilled to welcome Nina, known across the sauna world as @NinaInSauna, as our new EU co-owner.

Nina is a long-time ambassador for wood-fired wellness. Her passion for heat therapy, connection, nature, and community aligns perfectly with everything PortaSauna stands for. She’s been a huge inspiration for us from the start—and now she’s part of the team.

Nina will be leading the charge on partnerships, marketing, and building our PortaSauna EU community. With her deep ties to the global sauna scene, she’s already bringing new energy, new ideas, and a whole new level of excitement to the project.

What Does This Mean?

Here’s what’s happening now:

• EU stock is ready to go — we’re set up and shipping across the continent

• Retailers in Denmark and beyond are already coming on board

• @PortaSaunaEU is live on Instagram and filling up with adventure-fuelled content

• And we’ve got a full calendar of events, experiences, and partnerships planned

This isn’t just about selling saunas. It’s about sharing a lifestyle—one rooted in nature, recovery, connection, and slowing down.

A Note From Jordan & Harry

This has been a wild ride.

We launched PortaSauna with one goal: to make sauna culture more accessible. No fancy installations. No extortionate prices. Just real, wood-fired heat—anytime, anywhere.

We had no idea how far that idea would go.

From our first few tents on the south coast to being stocked across the UK, and now launching across Europe… it’s a moment we’ll never forget.

But we’re not stopping here. This next chapter—PortaSauna EU—is just the beginning. And we’re inviting you to be part of it. Whether you’re in Devon or Denmark, the mission remains the same: to make authentic sauna experiences part of everyday life.

Thanks for being with us. For believing in the vision. And for lighting the fire that’s taken us from Southsea to Scandinavia.

We’re only just getting started.