OUR STORY
At PortaSauna, our misson is to make wellness accessible to everyone.
For a lot of people, regular sauna use just isn’t practical. Gym saunas are busy, spa visits are expensive and applying for planning permission is tedious.
Not to mention the expensive price tag that comes with a permanent sauna structure.
A sauna should not be a luxury, it’s a powerful tool for recovery, relaxation, and reconnecting with yourself and others.
Simple to set up and built to perform, PortaSauna provides high-quality sauna sessions whenever and wherever you need them.
Meet the Team
Jordan Boon
Founder
With over 20 years of entrepreneurial experience and a deep love for the outdoors, Jordan founded PortaSauna with a simple but powerful vision: to make authentic wood-fired sauna experiences accessible to anyone, anywhere, not just spa members. What began as an idea has evolved into a fast-growing wellness brand rooted in community, quality and adventure. Jordan leads the strategic direction of the business, overseeing product development, operations and long-term growth. His belief in building something meaningful, practical and built to last continues to shape PortaSauna’s expansion across the UK and beyond.
Harry Beardsley
Commercial Director
After struggling with addiction, Harry discovered cold water swimming and sauna as part of his recovery journey. What began as a personal lifeline became a deeper calling, and a chance encounter with Jordan quickly evolved into a full partnership in building PortaSauna. Harry now leads the commercial direction of the business, overseeing marketing, sales and brand growth. Driven by purpose and belief in the power of sauna to transform lives, he plays a central role in shaping PortaSauna’s expansion, partnerships and community impact across the UK and beyond.
Lucy Leo
Head of Media
Lucy has an exceptional eye for detail and a natural instinct for storytelling. She has played a key role in elevating PortaSauna’s visual identity, transforming our marketing across YouTube and social media. Her creativity and commitment ensure every piece of content reflects the energy of the brand.
Morgan Johnson
Events Manager
With a background in hospitality and as a trained cold water therapy coach, Morgan brings both operational precision and genuine passion for wellness. He leads our UK events and private hires, creating experiences that introduce more people to sauna and contrast therapy in a safe, welcoming way.
Chris Wiggins
Retail Partnerships Manager
With over 30 years in retail, including a senior role at John Lewis, Chris brings a depth of experience that is hard to match. He understands what makes products work on the shop floor and what retailers truly need to succeed. His focus is on building strong, long-term partnerships that help PortaSauna grow across the UK.
Soufiane Erradi
Web & Digital Strategy Manager
Currently studying at the University of Portsmouth, Sou manages all things digital at PortaSauna. From website optimisation to online growth strategy, he ensures our digital presence is sharp, efficient and built for scale. His analytical mindset supports the brand’s continued expansion.
The Story So Far
About PortaSauna | Our Story & Mission
PortaSauna began with a simple idea — to make authentic wood-fired sauna experiences accessible anywhere. Founded in the UK, our mission is to bring people together through heat, recovery, and community.
Every PortaSauna is built for adventure, designed with care, and tested in real outdoor conditions. We’re more than a product brand; we’re a movement redefining how people connect with nature and wellbeing. Learn more about our story, vision, and growing community.
JANUARY 2024
A Simple Idea
PortaSauna began with a simple frustration and a clear vision.
Jordan wanted a real, wood-fired sauna experience at home, but his Portsmouth garden was too small for a permanent structure and he did not want to give up the space forever.
He looked at fixed builds, then discovered sauna tents. The idea made sense, but the quality did not. They were not built for the British climate, nor did they deliver the authentic heat he was looking for. So he redesigned it. Stronger materials. Proper insulation. Built to be portable but powerful.
That redesign became the foundation of PortaSauna.
FEBUARY 2024
When Harry Met Jordan
Around the same time, Harry had discovered sauna and cold water as part of his recovery journey. What started as a personal reset became a daily ritual and a source of strength.
A chance meeting between the two quickly turned into a partnership. They shared a belief that sauna was more than heat. It was about resilience, connection and stepping away from the noise of modern life.
From back gardens to beaches, from athletes to recovery communities, PortaSauna became something people gathered around.
JULY 2024
Major Retailer Deal
Just months after launch, PortaSauna secured a major UK distribution agreement, placing the brand into 30 retail stores nationwide.
It was a defining leap.
Retailers recognised the opportunity, the strength of the product and the growing demand for authentic, wood-fired sauna. What had started as a solution for one garden was now being embraced across the country as a serious addition to the UK wellness and outdoor living market.
OCTOBER 2024
The Pool Guy Collab
PortaSauna partnered with The Pool Guy, one of the UK’s most recognised names in outdoor leisure.
The collaboration introduced PortaSauna to a new audience of homeowners investing in their gardens and recovery setups.
It marked a shift from early adopters to mainstream visibility and strengthened the brand’s credibility in the outdoor living space.
DECEMBER 2024
B&Q Marketplace
December 2024 became a breakthrough month, delivering record sales and proving that wood-fired sauna was more than a niche trend.
PortaSauna also launched onto the B&Q Marketplace, positioning the brand alongside established national retailers.
The growth was no longer just momentum. It was scale.
FEBUARY 2025
Portsmouth Start-Up Business of the Year
PortaSauna was named Portsmouth Start-Up Business of the Year 2025.
For a brand barely a year old, it was powerful validation.
Built in Portsmouth, grown in Portsmouth, and now recognised as one of the city’s most exciting emerging businesses.
The award marked a moment of pride for the entire team and community behind the brand.
MAY 2025
EU Launch
With demand expanding beyond the UK, PortaSauna officially launched into Europe.
A new EU entity, stock positioned within the Netherlands and strategic partnerships signalled the start of international growth.
The mission remained the same: authentic wood-fired sauna, accessible anywhere.
AUGUST 2025
USA Launch
PortaSauna entered the United States with an incredible partnership with Cedar & Steam, stepping into one of the world’s most competitive wellness markets.
From beaches in the UK to back gardens across America, the vision was no longer local.
It was global.
SEPTEMBER 2025
Santander X Awards
PortaSauna placed third at the Santander X UK Awards, competing alongside some of the country’s most ambitious scale-up businesses.
The recognition reinforced the commercial strength behind the brand and its long-term potential.
What began as an idea during jury service had evolved into an award-winning, internationally expanding wellness company built on community, craftsmanship and courage.
Harry presented in front of Dragons Den's Deborah Meaden - that's her in the front!
JANUARY 2026
First PortaSauna Beyond Business Awards
In January 2026, PortaSauna hosted its first PortaSauna Beyond Business Awards, recognising the operators and entrepreneurs building their own sauna businesses using PortaSauna.
What began as a product had evolved into a movement of founders, event operators, beach saunas and community-led wellness spaces across the UK and Europe.
The awards celebrated innovation, resilience and grassroots entrepreneurship, marking a defining moment in PortaSauna’s evolution from product company to ecosystem.
PRESENT DAY
It’s been an adventure.
And we're just getting started!
We’re incredibly grateful for everyone who’s supported us so far and excited to see what the future holds.
Follow the journey to see where we go next!
